You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal online traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if you have not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your target audience to you can keep them connected, on the move!
What Should You You should?
For hooking in your web audience at large, you may have a different website for mobiles as well as to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design has been a fad but a trend that existed for quite a while now. To put it simply, responsive design refers to a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is and the Adaptive designing steps when it comes to.
What is Adaptive Web design?
Adaptive design is pretty much newer concept in the business. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up the complete feel of the website if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience once they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, beyond what 50% of the web users will use their mobile devices to surf the web and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the objective visitors and leverage the conversion coefficient.
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